PATH - Toronto's downtown walkway

Thesis Ideas

a. Suggesting new design solutions for Canada Post

b. Branding + wayfinding design for PATH - Toronto’s downtown walkway

c. Creating a public toilet map for the City of Toronto

Reading 4 - Jessica Helfand

Design and Faux Science

Jessica Helfand

Faux Science is the new vernacular, a methodology that, while highly disciplined in a formal sense, is still all about appropriation. Arguably, perhaps, the landscape has shifted, too, from grit to grid. It’s not so much a tension of form versus content as a favoring of style over substance.

Science represents an enormous opportunity for designers, but not if their contributions remain fundamentally restricted by what they know. At the core of this critique lie serious questions about the role of education. Why don’t design students study music theory? Why aren’t they required to learn a second language? And why, for that matter, don’t they study science? “The difficulty lies not in the new ideas,” writes John Maynard Keynes, “but in escaping the old ones.” In other words, design beyond reach.

Reading 4 - Michael Vanderbyl

Graphic Design Thesis: A Survivors Guide

Michael Vanderbyl

Graphic design thesis is designed to define the complex intersection

between personal voice, conceptual understanding,

and the ability to conduct and use research effectively in the service

of creating a compelling, finely crafted public communication.

- The thesis proposal

- Research

- The thesis project

- The process book

1. Make a schedule

2. Make connections

3. Research

4. Trust yourself

5. Last thoughts

Reading 4 - Michael Bierut

On Design Bullshit

Michael Bierut

In asking this question, I am of course aware that bullshit has become a subject of legitimate inquiry these days with the popularity of Harry G. Frankfurt's slender volume, On Bullshit. Frankfurt, Professor of Philosophy Emeritus at Princeton, is careful to distinguish bullshit from lies, pointing out that bullshit is "not designed primarily to give its audience a false belief about whatever state of affairs may be the topic, but that its primary intention is rather to give its audience a false impression concerning what is going on in the mind of the speaker."

Thesis Ideas - Logo Maker by HP

New medium in print?