Design and Faux Science
Jessica Helfand
Faux Science is the new vernacular, a methodology that, while highly disciplined in a formal sense, is still all about appropriation. Arguably, perhaps, the landscape has shifted, too, from grit to grid. It’s not so much a tension of form versus content as a favoring of style over substance.
Science represents an enormous opportunity for designers, but not if their contributions remain fundamentally restricted by what they know. At the core of this critique lie serious questions about the role of education. Why don’t design students study music theory? Why aren’t they required to learn a second language? And why, for that matter, don’t they study science? “The difficulty lies not in the new ideas,” writes John Maynard Keynes, “but in escaping the old ones.” In other words, design beyond reach.
Include source websites for the material you put in here. You should analyze and comment on materials, your process, include non HTML readings beside assigned readings
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