Keep an eye out for certain things when choosing a logo designer:
- Experience and proven success
Do they have a proven track record? How experienced are they? - Testimonials
Do they have positive testimonials from previous clients? Ensure you check the validity of testimonials. A quick email to the company should suffice. - Their design process
Do they follow a logo design process? - Awards won and published work
Have they won any awards for their work? Is their work published in any books or magazines? How recognized are they in the industry? - Strength of portfolio
How strong is their portfolio? Have they got 100+ mediocre logo designs or 10 to 30 excellent ones? What is the ratio of real to fake logo designs? - Timeframe
How long would they take to complete your logo? A typical logo design process takes 4 to 15 days, but many can go for months on end. Think of how long your logo design will be used for: would you want it to be designed (much less researched) in less than 24 hours? - Price
The cost of the service usually reflects what you will receive. In most cases, you get what you pay for… but price is not the only indication. - Affiliations
Are they affiliated with any design associations or publications? This is a good indication of how dedicated they are to their craft, though it is not essential. - Professionalism and communication
How do they present themselves? Do they respond to your emails quickly? How do they communicate? Do they work with a contract (to protect both them and you)? - Questions asked
How many questions does the designer ask about your business? Questions should revolve around your company’s history, target market, goals, etc.
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